San Francisco's two leading news/talk radio stations draw listeners in at drivetime with frequent traffic reports. They used to both be "on the 8's" - every ten minutes starting at 8 past the hour. Now one of them has snuck up by 3 minutes, and airs traffic "on the 5's".

Here are their slogans:

KGO 810: "First Traffic". Traffic reports every 10 minutes, beginning at 5 after the hour.

KCBS 740: "First for Traffic". Traffic reports every 10 minutes, beginning at 8 after the hour.

It's pretty clear to me who is "first". What do you think?

"First for Traffic" vs "First Traffic" reminds me of the continuing bone of contention between Dwight Schrute and Michael Scott in "The Office". Dwight contends that he's the "Assistant Regional Manager". Michael Scott corrects him every time: "Assistant to the Regional Manager".

There's also the solution in film and television credits where you have two co-stars, each who wants primacy. On the main credits, one name is in the lower left, therefore gets "first billing", the other is in the upper right, and gets "top billing".

Maybe we can get "first traffic" and "top traffic". You sort it out. Now you know what I think about while sitting in traffic.