Sometimes I just have to walk out the door to find something to blog about, in this case it's this new sign at the front gate here at Bishop Ranch 11. Can you spot the difference between the real sign (left) and the artist's conception (right). If you said "less friction, higher response rate", you are correct.
Of course, we already like our landlord on Facebook, and I am hoping for that new iPad. But if I were walking by and saw this for the first time and had to go back upstairs and type in the URL, or take my phone out and type in the URL, there's that small amount of friction, a little hurdle that might lead me to say, "later."
With the small addition of the QR Code, you can send people directly to your Facebook page and get that "Like" with a lot fewer thumbstrokes. Try it out (click on the picture to enlarge if you need to.) And while you're there, you, too, can like Bishop Ranch Community and (maybe) win an iPad!
This is an example of starting with a problem (conversion rate) and offering the right tool to solve it (QR Code). A problem in search of a solution, as opposed to the other way around (which will be the subject of an entirely different post!)
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