AP42.com | Your Partner in Innovative Marketing

Author Archives: Steve Nelson

Is This Blog “Social Media”?

Mitch Wagner asks on the Facebook social media platform, "Is blogging a form of social media?" and (skipping over the "a form of" part of his question) my answer was mostly no. Not that blogging isn't social, but with all different kinds of media, I think you need to qualify your terms. It was an interesting […]

08 Jul 2014

The Supreme Court and technology change: looking back, looking ahead

The Supreme Court's unanimous decision on cellphones and search warrants is interesting as it draws lines from the past through the present, and into the future. It concludes that those lines aren't always continuous, and that shifts in technology require shifts in understanding. As with all decisions, the Court looks to the past at precedent, […]

26 Jun 2014

What’s with this blog post?

Google is not just a search engine, it's a curiosity engine and an insight engine. With Google Instant search, you get results as soon as you start typing, showing you the most popular searches that match. I've played with it before, so here's my latest installment of Fun with Instant. Searches that start with "What's […]

16 Jun 2014

A Lifetime in a (Google) Instant

Google Instant is what Google calls the feature that shows results as you type. It's been used to get insight into what we think based on what we search for. I was trying to get some insight into a particular demographic age range using Google Instant and decided to widen the window a bit. Here […]

11 Mar 2014

Thoughts on National Employee Appreciation Day

Today is National Employee Appreciation Day, and that inspired some random thoughts on the subject. 1. Having been through the startup experience several times (and as Jason Mraz says, you win some and you learn some) one of the great lessons in going from a handful to a thriving company, is that period when a […]

07 Mar 2014

Cisco 5-year net prediction: off by a tenth of a percent

Cisco just released its Visual Networking Index - mobile version, predicting global mobile network traffic from 2013-2018. Highlights indicate (of course), more connections at higher speed, which is to be expected. This year the number of mobile devices is expected to exceed the world's population for the first time. Big differences from today will be […]

14 Feb 2014

Pantone’s color of the year: Radiant Orchid

Every year, Pantone offers its "Color of the Year" and this year it is the pleasingly purplish "Radiant Orchid". We tossed it over to TinEye to grab up some images from Flickr to celebrate the year of the Radiant Orchid.

13 Dec 2013

Why tweeting what you had for breakfast actually does matter

I was listening this week to an interview with an author who repeated a well-worn meme of social-media-aversion: "I didn't think the world was going to care what I had for breakfast." I've heard variations on that theme for quite a while now. In 2008 I sent a former colleague a Twitter search for the name […]

17 Oct 2013

Compare and Contrast: Apple and Don Draper

Apple's new ad, channeling Don Draper? Apple Mad Men

25 Jun 2013

Building Social Media Value through Tuning In, Connecting and Contributing

I attended a Chase Business Insight Seminar yesterday on the topic of "How to Win Business Using Social Media: Three Simple Steps to Success." It was presented by author Tim Sanders, former Chief Strategy Officer for Yahoo! and now an author and speaker. The three steps are: Tune In Connect Contribute These were offered with […]

02 Oct 2012