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Author Archives: Steve Nelson

A Lifetime in a (Google) Instant

Google Instant is what Google calls the feature that shows results as you type. It's been used to get insight into what we think based on what we search for. I was trying to get some insight into a particular demographic age range using Google Instant and decided to widen the window a bit. Here […]

11 Mar 2014

Thoughts on National Employee Appreciation Day

Today is National Employee Appreciation Day, and that inspired some random thoughts on the subject. 1. Having been through the startup experience several times (and as Jason Mraz says, you win some and you learn some) one of the great lessons in going from a handful to a thriving company, is that period when a […]

07 Mar 2014

Cisco 5-year net prediction: off by a tenth of a percent

Cisco just released its Visual Networking Index - mobile version, predicting global mobile network traffic from 2013-2018. Highlights indicate (of course), more connections at higher speed, which is to be expected. This year the number of mobile devices is expected to exceed the world's population for the first time. Big differences from today will be […]

14 Feb 2014

Pantone’s color of the year: Radiant Orchid

Every year, Pantone offers its "Color of the Year" and this year it is the pleasingly purplish "Radiant Orchid". We tossed it over to TinEye to grab up some images from Flickr to celebrate the year of the Radiant Orchid.

13 Dec 2013

Why tweeting what you had for breakfast actually does matter

I was listening this week to an interview with an author who repeated a well-worn meme of social-media-aversion: "I didn't think the world was going to care what I had for breakfast." I've heard variations on that theme for quite a while now. In 2008 I sent a former colleague a Twitter search for the name […]

17 Oct 2013

Compare and Contrast: Apple and Don Draper

Apple's new ad, channeling Don Draper? Apple Mad Men

25 Jun 2013

Building Social Media Value through Tuning In, Connecting and Contributing

I attended a Chase Business Insight Seminar yesterday on the topic of "How to Win Business Using Social Media: Three Simple Steps to Success." It was presented by author Tim Sanders, former Chief Strategy Officer for Yahoo! and now an author and speaker. The three steps are: Tune In Connect Contribute These were offered with […]

02 Oct 2012

Beyond Social Media – A Panel of Experts

Preview I recently had the opportunity to moderate a panel at the CoreNet Global Northern California monthly meeting held on the campus of NetApp in Sunnyvale. The panel was hosted by Jay Sholl of CBRE Global Corporate Services.  The topic of “Beyond Social Media” was chosen to move the discussion beyond the basics of social […]

17 Sep 2012

Email Marketing: Getting It Just Right

AP42's Brian Peck conducted a seminar on "Email Marketing: Getting It Just Right" at the Bishop Ranch B2B Seminar on July 17, 2012. We'll be posting a video of the event on our YouTube channel, but a number of attendees were interested in seeing Brian's slides, so we've posted them on SlideShare.  If you're interested […]

20 Jul 2012

Direct Marketing: The “Expedited Envelope” Bamboozle

In direct mail marketing, it's all about the open. Well, that and the response, but you won't get to response unless the recipient opens the envelope on the way to the recycling bin. There are many ways to get people to open an envelope: in the magic balance of list, offer and creative, having a […]

25 May 2012