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I blinked. Where did the year go?

Have you ever looked at the calendar amidst your daily hectic routine and ask yourself, “Where did year go?” Have you ever wondered why life seems to pass more quickly as your business matures or rather as you get older? Each year seems to go by faster and faster. Do you remember when you first […]

02 Jun 2016

Green beer: a marketing promotion with a history.

St. Patrick's Day is just around the corner and the beer will flow. Wouldn’t you know it that green beer is not an Irish tradition, but an American-born innovation that requires the beer of your choice and a little blue food coloring? For the beer aficionados, "green beer" is a term brewers still use today […]

14 Mar 2016

Tom Burrell: The First African-American Ad Man Who Changed The Face Of Advertising

Tom Burrell Black History Month AP42

In the 1960s, Tom Burrell became the first black man in Chicago advertising. Burrell Communications was founded in 1971 by Tom Burrell and then Partner, Emmett McBain, and was originally named Burrell McBain.[3] The company was established with the intention of forging an authentic and respectful relationship with the African American consumer, and to tap […]

15 Feb 2016

Remembering Apple’s “1984” Super Bowl Ad

The Super Bowl ranks as the single most expensive day for advertisers, and this year's game is fetching as much as $5 million for each 30-second block of ad time.1 Given the pressure to succeed with a great Super Bowl spot, every broadcast has a few clunkers and some will be remembered as game changers […]

02 Feb 2016

Pantone predicts the color for 2016

Every year, I look forward to Pantone’s color prediction for the year and every year I ask why that color? What goes into predicting the colors? What information do they have that we don’t have access to? Apparently, it’s a big deal that Pantone is picking 2 colors this year. Ooo. Pantone, an X-Rite company […]

27 Jan 2016

Giving back during the holidays even when you’re tapped out.

Since AP42’s inception in 2001, giving back to our community and donating our time to organizations we believe in has always been part of our core values. But what do you do when your coffers are low and you’re basically tapped out? Goodwill. In a season when many of us are focused on gift buying […]

17 Dec 2015

2016 Logo Trends: Successful Logo Design

I did a search for what the logo trends are for 2016 and found an interesting blog, “Logo trends for 2016: When is a logo not a logo?” by Logomyway The 2016 Rio de Janiero Paralympic Games logo is in 3D. 3D is everywhere these days. Apparently, for logo designers who stick to the traditional […]

04 Nov 2015

Summer: A good time for sports and to be in the Bay Area

As the summer comes to a close, we’re left to wonder about the highlights of the season were. Two events easily come to mind: the Golden State Warriors becoming NBA Champions in June and the U.S. Women’s National soccer team winning the Women’s World Cup in July. After years of being in the playoffs and […]

20 Aug 2015

Pinterest for Businesses | “Strategy”

Founded in 2010, Pinterest is still a relatively new social platform. The desktop website and mobile application focus on the visual aspect of inspiration and combine it with social functions. Users can create “boards” specific to different topics and post “pins” to them, essentially saving videos, pictures, and quotes that peak their interest. A relatively […]

17 Aug 2015

4 Technologies to Watch Out For

In the booming age of technology that we find ourselves in, each year produces new and exciting technological advances that shape the future of electronics. One interesting fact: many of these amazing discoveries are being made in the San Francisco Bay Area. Coincidence? Here are 4 technologies to look out for: 3D Printing Even the […]

13 Aug 2015