AP42.com | Your Partner in Innovative Marketing

The Cloud gets Clouded: Celebrity Hacking and iCloud

The ongoing revelation of possible security problems in Apple's iCloud will be enough to add friction not only to Apple's cloud strategy, but for many people, this will be one of the sticking perceptions of "the cloud" in general. This friction could hinder adoption of cloud architectures for everyday use, or at a minimum could […]

02 Sep 2014

Is This Blog “Social Media”?

Mitch Wagner asks on the Facebook social media platform, "Is blogging a form of social media?" and (skipping over the "a form of" part of his question) my answer was mostly no. Not that blogging isn't social, but with all different kinds of media, I think you need to qualify your terms. It was an interesting […]

08 Jul 2014

The Supreme Court and technology change: looking back, looking ahead

The Supreme Court's unanimous decision on cellphones and search warrants is interesting as it draws lines from the past through the present, and into the future. It concludes that those lines aren't always continuous, and that shifts in technology require shifts in understanding. As with all decisions, the Court looks to the past at precedent, […]

26 Jun 2014

What’s with this blog post?

Google is not just a search engine, it's a curiosity engine and an insight engine. With Google Instant search, you get results as soon as you start typing, showing you the most popular searches that match. I've played with it before, so here's my latest installment of Fun with Instant. Searches that start with "What's […]

16 Jun 2014

The AP42 Hybrid Global Resources: A product of the Value-Integrator Organization Model

A quick lesson in the Value-Integrator Organization (VIO) model will help you understand how the Hybrid Global Resources became an important part of our business. Western hierarchical (e.g. military-style hierarchies) organizations that had prospered in the 20th Century faced new challenges in the 21st Century1. These challenges included: information explosion globalization technology improvements time-based competition […]

03 Apr 2014

A Lifetime in a (Google) Instant

Google Instant is what Google calls the feature that shows results as you type. It's been used to get insight into what we think based on what we search for. I was trying to get some insight into a particular demographic age range using Google Instant and decided to widen the window a bit. Here […]

11 Mar 2014

Thoughts on National Employee Appreciation Day

Today is National Employee Appreciation Day, and that inspired some random thoughts on the subject. 1. Having been through the startup experience several times (and as Jason Mraz says, you win some and you learn some) one of the great lessons in going from a handful to a thriving company, is that period when a […]

07 Mar 2014

Optimizing Your Integrated Marketing ROI for 2014

Integrated marketing offers a variety of new ways to reach consumers and clients.  However, the changing marketing landscape has created substantial challenges to seeing return on investments.  If it feels like you spent 2013 chasing a moving target you’re not alone.  Many B2B and B2C companies struggle to implement a unified brand identity across multiple […]

27 Feb 2014

Cisco 5-year net prediction: off by a tenth of a percent

Cisco just released its Visual Networking Index - mobile version, predicting global mobile network traffic from 2013-2018. Highlights indicate (of course), more connections at higher speed, which is to be expected. This year the number of mobile devices is expected to exceed the world's population for the first time. Big differences from today will be […]

14 Feb 2014

Pantone’s color of the year: Radiant Orchid

Every year, Pantone offers its "Color of the Year" and this year it is the pleasingly purplish "Radiant Orchid". We tossed it over to TinEye to grab up some images from Flickr to celebrate the year of the Radiant Orchid.

13 Dec 2013