AP42.com | Your Partner in Innovative Marketing

Dying Display Ads? Consider Going Native (Advertising).

In recent years, online display advertising click-through rates have been on the decline, hovering around .04%, leaving marketers, agencies and brand managers struggling to find new ways to reach and engage consumers. More and more, “native” ad content has been popping up all over the web to fill the void left by abysmal click-through rates. […]

30 Oct 2014

The Modern Designer–Evolve, Adapt or Die

In over 20 years of looking at design portfolios, I always seek out the “thinking designer”, i.e. a designer who has mastered their craft, but knows how to relate it to the business world. In a recent article in Communication Arts Design Annual 55, “The Blank Slate”, Sara Breselor writes about defining the role of […]

22 Oct 2014

The Cloud gets Clouded: Celebrity Hacking and iCloud

The ongoing revelation of possible security problems in Apple's iCloud will be enough to add friction not only to Apple's cloud strategy, but for many people, this will be one of the sticking perceptions of "the cloud" in general. This friction could hinder adoption of cloud architectures for everyday use, or at a minimum could […]

02 Sep 2014

Is This Blog “Social Media”?

Mitch Wagner asks on the Facebook social media platform, "Is blogging a form of social media?" and (skipping over the "a form of" part of his question) my answer was mostly no. Not that blogging isn't social, but with all different kinds of media, I think you need to qualify your terms. It was an interesting […]

08 Jul 2014

The Supreme Court and technology change: looking back, looking ahead

The Supreme Court's unanimous decision on cellphones and search warrants is interesting as it draws lines from the past through the present, and into the future. It concludes that those lines aren't always continuous, and that shifts in technology require shifts in understanding. As with all decisions, the Court looks to the past at precedent, […]

26 Jun 2014

What’s with this blog post?

Google is not just a search engine, it's a curiosity engine and an insight engine. With Google Instant search, you get results as soon as you start typing, showing you the most popular searches that match. I've played with it before, so here's my latest installment of Fun with Instant. Searches that start with "What's […]

16 Jun 2014

The AP42 Hybrid Global Resources: A product of the Value-Integrator Organization Model

A quick lesson in the Value-Integrator Organization (VIO) model will help you understand how the Hybrid Global Resources became an important part of our business. Western hierarchical (e.g. military-style hierarchies) organizations that had prospered in the 20th Century faced new challenges in the 21st Century1. These challenges included: information explosion globalization technology improvements time-based competition […]

03 Apr 2014

A Lifetime in a (Google) Instant

Google Instant is what Google calls the feature that shows results as you type. It's been used to get insight into what we think based on what we search for. I was trying to get some insight into a particular demographic age range using Google Instant and decided to widen the window a bit. Here […]

11 Mar 2014

Thoughts on National Employee Appreciation Day

Today is National Employee Appreciation Day, and that inspired some random thoughts on the subject. 1. Having been through the startup experience several times (and as Jason Mraz says, you win some and you learn some) one of the great lessons in going from a handful to a thriving company, is that period when a […]

07 Mar 2014

Optimizing Your Integrated Marketing ROI for 2014

Integrated marketing offers a variety of new ways to reach consumers and clients.  However, the changing marketing landscape has created substantial challenges to seeing return on investments.  If it feels like you spent 2013 chasing a moving target you’re not alone.  Many B2B and B2C companies struggle to implement a unified brand identity across multiple […]

27 Feb 2014